Why Is Personal Branding Photography Important?

Personal branding photos are like 24/7 salespeople working on your behalf. They’re your business’s shop window and the first impression most of your clients will have of you.

That’s why you need to make them count. In this blog, I’ll explain how you can do that and delve deeper into why personal branding photography is an invaluable investment.

Personal branding photography enables owners and their businesses to be relatable, fun, and desirable. Depending on your industry, there may be many other people who provide a similar service to you, and you may find yourself fighting a lot of noise. So, the visual element of your business could set you apart in a saturated marketplace.

As I’ve said many times, people buy from those they know, like, and trust, especially those with whom they've a personal connection. People should be able to resonate with you on a personal level if they’re looking to invest in your skills. They should be able to see their clients in you, the service provider.

That’s why I always look to capture and evoke a wide range of emotions in my personal branding photos. More people want to see a real live shot nowadays, and I think that discovering someone for the first time when they’re laughing or animated is very powerful. It makes your potential clients stop and take notice and shows you in a three-dimensional capacity.

Let’s hear it for the ever enthusiastic Annette Minihan, whom I’ve worked with on many occasions. Together, we created an informal, colourful and animated body of work that oozes authenticity. Although Annette attracts a global corporate audience with a high net worth, at Careers Unpacked she wants her social media content on LinkedIn to lead with fun and engaging images right out the gate.